Training Customization Process

Here's How We Approach Training Program Development

We believe that investing in people through effective training, education, and capacity building is one of the most important ways for any organization to achieve success. Our goal is to help enhance existing training efforts, as well as creating new opportunities, by offering practical, accessible, and flexible online training tools for tourism professionals around the world. Our training programs aim to make the most of online learning opportunities by translating knowledge into digestible training steps and creating goals-oriented courses with actionable outcomes.


1) Assessment

2) Program Design

3) Content Building

4) Implementation

5) Communications

6) Evaluation





Selecting a course topic starts with asking questions: what problems does this topic address, and what solutions will the course offer?

Our "Problem-Solution Formula" for finding a course topic and starting on the path of training program development

To start visualizing a possible training course topic, the first and most important step is to ask questions. We start by asking ourselves about the real-life, tangible, and important problem that the topic would address, and about practical solutions that the course would offer.

Course Outline: starting with the training objectives and practical performance outcomes

Articulating the training objectives during the assessment stage is critical because this forms the vision that serves as the foundation of all the rest of the program design and development steps. 

In order to successfully develop and implement a new online training program, it is also important to place it in the right context in order to appropriately translate learning goals into measurable objectives from the perspective of the learner. We therefore address during the assessment process not only the key questions on the what and why of the course topic, but also the who: who will benefit from the training tools offered by this course, and what are their needs are.

Assessment Process Steps & Options:

We will help you answer these questions by assessing current training needs and existing opportunities, and identifying possible project approaches. By working with us through this process, you will also gain a better understanding of the benefits of online training methods that are relevant to your needs, and have the opportunity to explore a range of online training options, whether you're interested in building a small add-on to your existing training programs, or developing a full curriculum of online training.

chevron icon Discuss your ideas and thoughts on what’s most important for your program and for your audience.

chevron icon Assess your training needs through an in-depth analysis of current skills levels and skill gaps.

chevron icon Provide an overview of the benefits of online training tools and opportunities that are relevant to your needs.

chevron icon Evaluate opportunities to enhance existing training efforts for your local and international teams.

chevron icon Identify the right strategies to address key questions (why, what, who, when, how) about your training program.



Program Design icon

Program Design


To ensure an intuitive flow and effective delivery, we seek for a right mix of learning and doing, inspiration and practice.

What training methods are best suited to address your needs and training objectives?

There are various approaches to achieving training objectives, and each training program needs the right mix of training design and delivery methods to maximize results. The ultimate goal is to produce a training program that is as efficient and effective as possible, while successfully engaging your audience. Each course should be designed with this goal in mind, taking advantage of the benefits of online training tools.

How can you ensure your training content is both interesting and relevant to your audience?

Regardless of industry fields, trainee demographics, and the scale of operations, one thing that every successful training program has in common is that its objectives are relevant to the needs and skill levels of the trainees, and – importantly – to the context in which they are receiving training. Designing an engaging training program is not just about making it fun to learn (though that's also very important), but also about understanding and appropriately capturing the right training context, upon which the blueprint for training development should be built.

Program Design Process Steps & Options:

Once the right approach to your training program is identified, we will create a blueprint for planning and developing training content in a manner that best supports your training objectives. To achieve this, we will design a customized approach to your training program by incorporating your feedback, analyzing the pros and cons of different tools and methods in the context of your training objectives, and identifying the appropriate methods to support and enhance your training program.

Chevron icon Evaluate the pros and cons of different training design and delivery methods.

Chevron icon Identify the right approach to developing your program according to your training objectives.

Chevron icon Create a customized instructional design for your training program.

Chevron icon Identify a range of options for combining training methods and selecting online tools.



Content Building icon

Content Building


Putting together the “building blocks” of training content by selecting and preparing necessary materials.

What training materials do you need, and how can they be blended to create an effective program?

Now that you've identified your training objectives and methods, and have established the program design framework, it's time to focus on selecting, developing, and organizing the content of your program.

When planning the content building steps, it's important to consider not just the information and knowledge to be shared, but also the various factors that influence trainees’ learning experience - including module lengths, activities, and the "blend" of different mediums.

How can you utilize existing content, and what type of new content do you need?

The first step of building your training content is to create an inventory of your organization’s current knowledge “assets” – existing information and resources available in various forms – that can be utilized for your training program. The content building team should combine a range of skills and experiences, in order to effectively select, curate, organize, and create a concise and engaging program.

Content Building Process Steps & Options:

We will collaborate with you to build training content by identifying existing materials and tools that can be re-packaged and incorporated into the new program, reinforcing the program with new content, and creating the “building blocks” of training content. These building blocks are used to build a solid foundation, which will allow your training program to find its own unique style and flow.

Chevron icon Identify existing materials and tools that can be re-packaged and incorporated into the new program.

Chevron icon Coordinate the content building team, including researchers, designers, and developers.

Chevron icon Develop content needed for additional learning materials and program components.

Chevron icon Collaborate with subject-matter experts to create effective and concise training materials.

Chevron icon Reinforce the program with new content.



Implementation icon



Bringing training program content to life! This is when we make sure to "dot the i's and cross the t's" and test all learning features.

Once training materials have been prepared, what are the remaining steps to ensure optimal delivery?

Preparing your new online training program for launch means not only to finalize training content and design, but also to implement proper presentation and delivery strategies to maximize results. In order to effectively facilitate learning, the training platform must be user-friendly, function properly, and have a smooth learning flow.

That’s why the test rounds – to review, evaluate, and update training components as needed – are important during the Implementation process.

Is there a concrete plan in place to prepare the admin team for post-launch tasks and technical support?

Your online training platform needs to operate seamlessly in order for your training program to be an integrated part of your overall capacity development efforts. Whether your organization requires a custom-made platform, or needs an integrated platform tailored to your existing interface, one of the key pre-launch steps will be to prepare the team for all necessary admin and management tasks.

Implementation Process Steps & Options:

Leave all the technical details of preparing and finalizing the online platform to us, so that you and your team can focus on making sure that your training program looks, sounds, and works exactly the way you want it, and on adding final touches to maximize the learning experience and outcomes.

Chevron icon Fine-tune and finalize training content and design.

Chevron icon Plan and implement presentation and delivery strategies in order to maximize results.

Chevron icon Run test rounds to ensure all training components function properly.

Chevron icon Based on the test results, revise training content and make adjustments to the platform as needed.

Chevron icon Provide staff training on the administrator and manager functions of the training platform.



Communications icon



To effectively promote and communicate about each course, we utilize customized approaches to engage our audience.

How can you maximize the opportunities to engage your target audience?

To engage your target audience, making sure as many of them know about your training program is not enough. Your communications efforts should maximize opportunities to engage your audience by encouraging them to be part of the experience, and to become active supporters and advocates.

How can you position your training program within your overall communications plan to achieve greater impact?

The best way to implement communications strategies for your training program is to find the right way to position your training program within your organization’s overall communications plan.

Look for positive synergies between your training objectives and your organization’s mission. For example, why is training and education an important part of your organization’s mission? What messages are used to promote your organization’s capacity development efforts? What values does your training program support and how do they reflect your organization’s priorities?

Communications Process Steps & Options:

We will provide consultation and guidance on how to position and promote your training program, as well as offering support in executing marketing and communications-related tasks including graphic design and communications outreach materials development, with the aim of maximizing the opportunities to engage your audience - before, during, and after the training period.

Chevron icon Identify opportunities to strategically position the new online training program within your organization’s training and education offerings.

Chevron icon Provide consultation and guidance to ensure you are maximizing opportunities to engage your audience.

Chevron icon Develop plans, tools, and materials needed to strengthen communication efforts to reach your target audience.

Chevron icon Provide tools and resources to help monitor, track, and improve communication and outreach efforts.



Evaluation icon



We have a feedback-and-action system in place, to periodically review the performance of our courses and to implement updates.

How can the learning outcomes of your training program contribute to tangible results in achieving your overall capacity development goals?

The success of your training program should be defined by monitoring and analyzing trainee performance and feedback, focused not only on measurable learning outcomes, but also on skills gained and performance levels improved.

How can effective feedback mechanisms support continuous improvement of your training efforts?

Instead of approaching training development as a “project” that takes place within a limited time frame, your training program can be viewed as an integral and evolving part of a greater context of your overall capacity development efforts.

To make it as practical as possible for you to implement future update and improvement steps, it is important to incorporate built-in mechanisms to measure and evaluate the impact of your training program.

Evaluation Process Steps & Options:

We will collaborate with you to incorporate effective and practical feedback mechanisms into your training program, execute follow-up steps, evaluate outcomes, and provide reports and recommendations on your current and future training efforts.

Chevron icon Measure and analyze trainee performance and feedback, focused on concrete learning outcomes and skills gained.

Chevron icon Conduct in-depth surveys and follow-up studies to determine where future update and improvement efforts should be directed.

Chevron icon Based on the evaluation of program results, provide reports and recommendations on your current and future training efforts.

Chevron icon Collaborate with you to develop strategies for short- and long-term revision steps and for ongoing maintenance and improvement processes.


If you're interested in learning more, or would like to discuss customization options, please feel free to contact us.