7 Common Mistakes to Avoid When Telling Your Destination’s Sustainability Stories How can you promote your destination's sustainability stories to successfully engage more travelers, and at the same time "keep it real" for your community? This Tourism Training Live session focuses on practical examples of why effective sustainability communications can benefit your destination, and how to avoid common sustainability communication mistakes. Davina Stanford Senior Lecturer at Leeds Beckett University TrainingAid Expert Team at TrainingAid Published: April 14, 2021 VideoDestination StewardshipMarketingDestination ManagementStakeholder EngagementDestination Marketing Organization About This Live Session This session focuses on practical examples of why effective sustainability communications can benefit your destination, and how to avoid common sustainability communication mistakes, and offers practical insights into effective and meaningful sustainability communication strategies for tourism destinations. Watch this free session for case studies and practical lessons from the UK, based on the "Keep It Real for Destinations" toolkit developed by Visit England and Leeds Metropolitan University. The toolkit, published in 2014, is designed to help DMOs and any other organizations involved in promoting and managing destinations to effectively incorporate the "Wise Growth" principles in their communications with visitors, residents, and businesses. Join the Conversation: #trainingaid4tourism Our Presenter Dr. Davina Stanford, Senior Lecturer at Leeds Beckett University (Responsible Tourism MSc) and Research Fellow at the International Centre for Responsible Tourism Our Partners respondeco & Leeds Beckett University VideoDestination StewardshipMarketingDestination ManagementStakeholder EngagementDestination Marketing Organization Share this