How Can Tourism Businesses Improve and Benefit from Sustainability Marketing?
School of Hospitality and Tourism Management at University of Surrey
Director of Training Strategy and Development at TrainingAid
About This Recording
Dr Xavier Font, director of respondeco, shared tips and examples on how tourism businesses can improve their financial performance by marketing their efforts to be sustainable differently. The key is to think of customer benefits that can be communicated persuasively and without jargon, in a way that they can be clearly understood and can be acted on effortlessly. We will look at why sustainability marketing is often myopic and unfocused, and suggest simple tips to change the way your product proposition comes across.
Watch this free Live Session Recording to learn how to market and communicate sustainability to:
1) Save money
2) Increase demand
3) Improve satisfaction
4) Increase expenditure
5) Increase loyalty
6) Reduce seasonality
Join the Conversation: #TrainingAid4Tourism
Dr Xavier Font is an expert in responsible tourism marketing, with extensive experience in industry and government training on all aspects of sustainable tourism production and consumption. He has conducted over 80 courses for more than 1500 businesses on how to market and communicate sustainability. He is the most published academic in the world in sustainable tourism certification, having consulted on this subject for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others. He teaches in the online and full time versions of the MSc Responsible Tourism Management at Leeds Beckett University (UK).
Also read our interview with Dr Xavier Font on responsible tourism marketing.