Cher Chua-Lassalvy

Co-Founder at Batu Batu – Pulau Tengah

Pulau Tengah, Malaysia

Cher Chua-Lassalvy is Co-founder and Managing Director of Batu Batu - Pulau Tengah, a sustainably-minded off-grid island retreat in Malaysia with a focus on generating profits through tourism to create positive impacts in the local area. She is also the President and Founder of Tengah Island Conservation, a Malaysian non-profit biodiversity management organisation working within the Johor Marine Park.

After completing her degree in Social Anthropology at the University of Cambridge, UK, Cher spent ten years within the financial services industry in London before returning to Malaysia to set-up and run the family-owned Batu Batu island project.

Cher has a particular interest in creating tourism products that support biodiversity and local communities and advocating for tourism as a force for good. As a native Johorean, she finds particular pleasure in developing projects in her home State. As part of this passion, in 2019 Cher co-created KakakTua Guesthouse & Community Space in Mersing, a tourism-for-communities project and is a founding and steering committee member of Sustainable Travel Mersing, a multi-stakeholder initiative supporting the development of Mersing District as a sustainable destination. Cher is also a founding member of the developing Malaysian Sustainable Tourism Network, a member of the Global Sustainable Tourism Council’s (GSTC’s) Communications & Marketing Working Group and an Acumen Malaysia Fellow 2021.