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Sustainability as a Journey
Sustainability is a journey. It’s a personal journey, as I strive to do better in my day to day life. It’s a professional journey, as I move through…
Destination Storytelling
Ideas and Insights
Experiences. Memories. People. How can destination storytelling be used effectively as part of marketing local experiences to travelers seeking…


Marketing Local and Sustainable Travel: ecomadic Case Study
Case Study
ecomadic, through its online platform focused on sustainable and local travel, aims to connect “sustainably-minded travelers with responsible…
Sustainability Communications: Jetwing Hotels Case Study
Case Study
With the goal of inspiring change and creating a “butterfly effect”, Jetwing Hotels, a sustainable hospitality leader in Sri Lanka, shares its…
Sustainable Products That Sell
What are the secrets to creating and marketing successful sustainable tourism products? Join us to learn practical, profitable actions you can take…
Sustainability Marketing for Businesses
Learn tips and examples on how tourism businesses can improve their financial performance by marketing their efforts to be sustainable differently.
Promoting Destination Sustainability Stories
How can you promote your destination's sustainability stories to successfully engage more travelers, and at the same time "keep it real" for your…
Inclusive Events
Dr. Faith Ong (Lecturer, University of Queensland Business School) shares her insights into creating inclusive opportunities in travel and tourism,…